Getting Started: The ClickTracks Viewer

Most Web analytics reports can be viewed through the standard Lyris HQ interface. However, we highly recommend that you download the Viewer, a desktop tool that lets you perform sophisticated analyses and access even more reporting power. Learn more ...

The ClickTracks Viewer is required to view the Navigation Report, configure the Funnel Report and create visitor segments. We recommend using the browser-based reports for summary reporting or as a quick reference tool. The Viewer software should be used to perform deeper, ad hoc analysis including creation of funnels and segments. The funnels and segments can then be incorporated into the browser-based reports by using the “share” feature to push them to the server when you synchronize. Shared segments can be used to create Key Performance Indicators (KPIs) that help keep your entire organization focused on the same goals.

To Download and Install the Viewer

1. In the side navigation bar, click Web Analytics then Download Viewer.

2. In the dialog that appears, click Run to install the program.

After installation, you can choose to open the Viewer immediately in a separate window.

Creating Segments in the Viewer

Creating and analyzing segments is one of the most important techniques you can use to learn how visitors use your site. You can think of a segment as a group of visitors who performed a particular action. Here are just some of the segments you can create:

• Reached a certain “goal page”--for example, the shopping cart checkout or newsletter signup page
• Came to your site from search engines
• Came to your site from traditional “organic” search vs. pay-per-click advertising
• Are new visitors vs. returning ones
• Came to your site from a particular ad campaign
• Came to your site from the Google search network vs. the content network
• Came before and after a given date
• Visited and left in a short amount of time

To create a basic (or “quick”) segment

1. In the Viewer, click the Quick Segments button.

The Segment Wizard opens in a new window.

2. The nine buttons represent different types of segments. Move the pointer over each of the buttons to see a description and detailed notes about the section.

3. Click the Compare search engines button.

3.Click the Go button.

From this point on, your reports will show which of the top three search engines visitors came from by diving them into color-coded segments.

For guidance in configuring the Funnel Report, creating visitor segments and establishing KPIs, contact your Account Manager to arrange a Professional Services engagement.